Audit Bureau of Circulations

Audit Bureau of Circulations

Who are       they? and what they do?

The Audit Bureau of Circulations (ABC) was founded on 14 October 1931 by the Independent Schools' Bursars Association (ISBA)  to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.

The ABC has two roles:

-They bring the industry together to agree measurement and process Reporting Standards that define what counts and determine best practice. Reporting Standards are constantly evolving to keep pace with industry developments.

-They offer independent audit and compliance services, delivering certification which verifies that data and processes meet industry Reporting Standards.

What kind of data does the agency gather and what kind of information do they have available about different media products?

The data that the agency gathers is mainly information that has to do with media. They get the data and check it; so they make sure that the data they gather is 100% checked. So what they do is, they go in to a client and collect some data and then do a Audit; to make sure that the data is, what it is. An example of some data that they check is: The National Newspaper Certification and they verify  monthly circulation data. They also verify web traffic for many titles in the sector.

What sorts of clients do they gather data for?

This agency gathers market confidence by delivering a valued stamp of trust across the media world. Their data is used and gathered by a wide range of decision makers, these are
- Media Owners
- Media Agencies
- Advertisers
- Right Owners
- Investors
- Management

They represent the differing interests of the media industry and meet regularly to agree new standards for industry data.

Why is the data important to the client?

The ABC's certification is important to the client, because if the data is wrong, then that bit of data is useless. If the data is wrong, it will be bad for their reputation. That's why clients pay the ABC to check that data and correct it.

Example: Here is a Newspaper circulation, that shows you useful information. But if the client has put down too much information, then it will be easy to make mistakes. So the higher the information, the higher it is to make mistakes. That's why the ABC usually deals with large variety of information.
  .

What methods does the agency use?

• They bring there industry together to agree measurement and process Reporting Standards that define what counts and determine best practice. Reporting Standards are constantly evolving to keep pace with industry developments.

What form does the data take?

Media Research Organisations

Media Research Organisations for the Audit Bureau of Circulations

 

 

This website is and organisation research about the internet and is owned by the Media Industry. So this is obvious because it gives people research about new internet. The Audit Bureau of Circulations (ABC) verifies and reports on media performances.This agency gathers supportive internet data and also gathers protection and privacy policy for internet users. So they try to protect people that use the internet, by putting up more privacy settings. The clients that this agency work on, is the Associate Scheme. This client involves testing the company’s specific product or service, and issuing a certificate upon successful completion of an accreditation process. They concentrate on this client, because it is all to do with the media industry and it is about the internet.

 

 

 





Protecting Your Rights and earnings

Protecting your rights and earnings

1. Why do you think music artists and other people working in the media are concerned about the digital reproduction of their work?

They are concerned about the digital reproduction of their work because people are sharing music, people are downloading music of the internet and sending it to their friends. If this happens then the artists will lose money. PRS helps this for artists and also people working in the media. One of the biggest things people do is download movies of the internet for free or watches them on other websites. e.g. Megashare. But the good thing is now that PRS or other people have banned websites like Megashare. This now helps people working in the media so they can make more money.

2. Why is a website such as this helps to organisations like the PRS?

This helps the PRS to their organisations because it is a website where songwriters, artists and people working in the music industry and posting their views about issues related to rights, earnings and copyright.This is a good website for professional songwriters, to post screenshots of their songs. This is also good for people working in the music industry, so they can post their music that they have created.

3. What might happen if sites like YouTube are forced to pay too much money to show digital media content on their website? 

The people who made YouTube would have to include adverts on every video that every account has. This will get YouTube payed and then they can pay the Digital Media Content. But they would only do that if the price rises on the Media Content. However if there are actual YouTubers who post videos everyday, then there will be a chance that they would have to pay to YouTube, because the prices on the Digital Media Content are rising, because the people who make music advertisers will keep asking for too much money for each track and then YouTube will not be able to make a profit.  

The Four Types of Research

The Qualification BTEC Level 3 National in Creative Media Production (Television and Film)

The Four Types of Research:

Quantitative Research- Research based on measurable facts and information that can be counted, producing numerical and statistical data. Quantitative Research produces data and information that is measurable and quantifiable and includes programme ratings. For example, Box Office figures. Box Office figures is data about movies for people. It tells people when movies are going to come out on box office.

In the Audit Bureau of Circulations presentation below, is a great example of Quantitative research, because they deal with Circulation figures. However the ABC deals with the most highest circulation figures over all the reading materials.

Now here is an example of a Newspaper Circulation Figure. So this is data of Newspaper figures from the Audit Bureau of Circulations. This here is Quantitative Research and also any type of circulation figures, is all Quantitative research.


These circulation figures are very important to clients and are very important to the ABC. Many copies are being updated per day.

BBC1

Sep 14

		Thousands of viewers
1	THE GREAT BRITISH BAKE OFF (Wed 17 Sep 2014, 2001)	10,277
2	THE GREAT BRITISH BAKE OFF (Wed 10 Sep 2014, 2001)	10,128
3	THE GREAT BRITISH BAKE OFF (Wed 03 Sep 2014, 2000)	9,954
4	STRICTLY COME DANCING (Sat 27 Sep 2014, 1859)	9,404
5	STRICTLY COME DANCING (Sun 07 Sep 2014, 1959)	9,156
6	THE GREAT BRITISH BAKE OFF (Wed 24 Sep 2014, 2002)	9,023
7	STRICTLY COME DANCING (Fri 26 Sep 2014, 2100)	8,208
8	EASTENDERS (Tue 16 Sep 2014, 1929)	7,402
9	EASTENDERS (Mon 01 Sep 2014, 2000)	7,298
10	DOCTOR WHO (Sat 06 Sep 2014, 1932)	7,277

Here is a table of Programme ratings, that ABC also checks. It shows channels on BBC1 that has the most views on.

Qualitative Research- Research based opinions, attitudes and preferences rather than hard facts and figures. It produces information on people's opinions, views and preferences about something. Qualitative data is important to the media industry as it is used to find out what individuals and groups think and feel about a particular media product such as a new computer game, television programme or film.

Primary Research- Original research to obtain new information using such techniques as interviews, questionnaires and focus groups. Primary research means using your own ideas or research that you created. You can also get research from somewhere to give you ideas and opinions. One of the best ways to get ideas for your topic, would be too look at a persons work, that got a good grade in your topic. But put it in your own words. 

Secondary Research- Research using existing information that has already been gathered by other people or organisations. A example for a Secondary Research, would be a person doing a essay on a movie. To do that he will need to research on the internet or a book of the movie. You can also get research on the internet, but use websites that look professional. A example of a bad website, would be Wikipedia, because on Wikipedia people can make a account on it and edit anything. Which will probably not be very useful information for a topic your researching on.