Audience Awareness

The definition of Audience Awareness: Audience awareness means are the audience aware of  that a particular film, game or something else; is coming out soon.

The image above shows there is a new Star Wars film coming out in the cinemas soon. The people on the internet can read this and then be they will aware that it is coming out. Up the top of the screenshot, it says will there be a Star Wars 7 trailer coming this year. This will let the audience be aware of the first trailer on YouTube.

Another way to get the Audience aware is to, post the trailer of Star Wars Episode 7 on a Star Wars YouTube account, where it has lots of fans that have subscribed to them. This will then show up on the feed for them when they next go on YouTube. If they don't have a YouTube channel then you should send the link of the trailer to ITV, because ITV has a big audience and it is a commercial programme. If you want to get to audience to get them aware, you could try gaming online, for young men.

Consumer Attitudes

Consumer Attitudes: Consumer attitudes has three elements which is a composite: Information that concerns consumer's past behaviour, Cognitive information and affective information. 

If you would want to change a consumer's attitude, you will need to change at least one of the three elements. You can provide evidence to change a current belief to support the change, such as logic and facts.

To get the Consumer Attitudes, you could make Focus Groups, an Audience Panel, Surveys and Questionnaires but with open questions. These are are all Quantitative research ways to get answers. You can get opinions and attitudes from Focus Groups. Open questions on Surveys or Questionnaires online instead of in real life. There are different stages to get different opinions and attitudes, these are:

• Concept
• Post-production
• Development

Consumer Behaviour

The definition of Consumer Behaviour: Consumer Behaviour is a study to groups, or individuals, or an organisation, that talk about product decisions.
Improve products and services, expand knowledge based on marketing, apply market strategies towards positive affect on society. These are the kind of points that the group, the individual, or the organisation would have a decision on; they don't only talk about product decisions, they could talk about characteristics, behaviour, personality and more above.

To get answers you would make an questionnaire. One question could be, 'How much do you watch TV'. Then you make a graph and work out the percentages.

Geodemographics

Geodemographics is a describing in a way to a group of people based where there homes are which is sometimes according to postcodes.
This is a way of describing what a Geodemographic is. A group of people will talk about where they live by putting down their postcode and then it will be shown like the image above. Geodemographic includes Geodemographic classifications for businesses, such as public policy.

Demographics

The definition of Demographics: Demographics is describing in a way to a group of people and the group talks about factors such as gender, age and social classes.
The number of classifications can be used to help them to describe what a media audience is. Researchers talk about how an audience can be classified, so they talk about Audience Demographics. This is according to a big range of personal factors, such as ethnicity, age and more.

Purposes of Research Presentation

Purposes of Research

Audience Research

The definition of Audience Research: Audience Research is research that is conducted into the audience of a particular media product, such as a radio or television programme or particular network. As part of this research, information is gathered and analysed to the audience. Audience Research is all about investigating, what a type of audience particularly thinks about products.

Media products target audience but only the right audience. They communicate with them and share with them as the media industry becomes fragmented. It is important to know who your target audience is, so you know what products to make and how to make them, so that you are satisfying that your audiences needs, wants, tastes and preferences. They will also make sure that the audience members are aware of a particular service or a particular media product.

The definition of Consumer Behaviour: Consumer Behaviour is a study to groups, or individuals, or an organisation.

Market Research

The definition of Market Research: Market Research involves gathering and analysis of information, which is about the market and how it must compete for a share of the audience and for revenue.

Product Market: The marketplace that is made by media is highly competitive. Media producers often undertake market research that is detailed, and sometimes they contract third parties to do the research for them. They also research into their target market. Media Producers are very interested in what the media marketplace looks like and also what type of products they have a interest in. Economic factors is very interesting to media producers, which are within the market and what is available.

Production Research

The definition of Production Research: Production Research is analysis of information for production and content from a media product.

If the research for the audience is good and goes well and if the marketplace analysis is favorable, Media company’s might decide to get a new product into the market and launch it. Production research is needed to: gather material and provide any content to allow media company’s to develop new products; they will also need to research how commercially viable it is to make a product for media company’s; they will need to investigate the personnel that is available followed by investigating the technology, they would have to check out a recording that is suitable followed by production locations and they will have to research and plan production, so then they can make sure that everything goes to plan in the post-production stages. 

Ratings

The Definition of Ratings: Ratings means how good is it? So if it was about a film and the ratings has out of 5 stars. The people will do a audit and check what the people in public have rated the film. Then the biggest rating will be have the top rating on the website, cinema or TV.

Up above is a website called: "CINEMABLEND". It shows names of movies and the ratings that people in the public have chosen to rate out of 5 stars. It is also shows the release date of the films to let the people know when the movie is released to see, because people on this website will view these ratings to show that this movie worth watching or just a movie that is alright.

Audio Material

The Definition of Audio Material: A Audio Material is a sound that was made and then stored online or CD.

Up above is a screenshot of a website called Freesound. On this website you can find sounds that people have made for people to download and use it as sound effects for a clip that their making. But it can be a particular sound; if you search in the search box on the website, "Helicopter sound", it will search up Helicopter sounds that you can download and use.  

CD Rom Databases

The Definition of CD Rom: CD Rom is a disc that is a read only memory device for only a computer system.


Above is a image of completely different types of CD Rom Databases. Some photos could be found in Photo Libraries. Background CD's will be all about backgrounds for clips and more. Food CD's will be about good looking food and very tasty food. Medical CD's will be about Doctors, Nurses and the equipment that Doctors use. Multi-Subject CD's will be lots of stylish images of clothing, collections and fascinating designed themes. Then you have all these other amazing CD's that people get and that were made on computer.