Psychographics

Psychographics definition: It's a way of describing a group full of people that are based on their opinions, their attitudes and any other sort of information they give out. Psychographics can be really important to media producers and advertisers with new products or anything else. The people that are in the group should be interested in media products and have an opinion on them.

I did this asking a group for their opinions on my music video. I first showed them the whole music video and then asking them questions, such as "Can you tell the theme in this music video, if you can explain what it is and how it is?".

Audience Profiling

Audience Profiling is when producers that work on media make assumptions about an audience and their likely preferences, are based on many other economic and social factors that can contribute to their understandings of the whole world around the audience and the tastes they have. The range of factors that can contribute are these profiles below:

• Their Age
• Their Sex
• Their Race
• Their Education 

Socio-economic

Socio-economic definition: Socio-economic is the combination of economical and social measure of a persons social position based on income, education and occupation. An example, would be a person talking to a teenager and saying, "My monthly income is £5000, I spent most of my education on Plumbing at college and I work at 'Pimlico Plumbers'.

If it was a teenager talking about there income and education they would say something like, "My monthly income is "150" (if they have a job), I am currently still in education, but working on Childcare at college and I work at Tesco.

Final Idea

We all made mind maps and interviewed everyone, so we can all agree on the final idea. The idea we have chosen for our video is bullying and drugs. We thought of this idea because, when bullying and drugs can cause arguments, it can cause bad grades to school and much more, so this is quite unique. Also bullying and drugs can be easy to act in the video. For example, the moment can be a kid getting bullied at school because he/she doesn't take the drugs from them.

Types of Questions

Survey Questions: They can be divided only into two broads: unstructured and structured. Survey questions are usually used for questionnaires or Test papers.

Dichotomous Questions: Surveys often use Dichotomous questions that only has the answer Yes or No. The Dichotomous answers will have boxes to tick; one box will have a Yes next to it and the other box will have a No next to it.

Surveys

The definition of a Survey: A Survey is to examine to a condition, situation or value.and in order to collect data for the analysis of some aspect of a group or area.

Up above is an example of a Survey, these are used for Questionnaires, Test papers and other types of questions papers. Most Surveys look like this image, where it has boxes and all they have to do is tick the box that they think is suitable for the paper.

Questionnaires

The definition of a Questionnaire: A Questionnaire is a set of written or printed questions on a paper with a few choice of answers.
Up above is an example of the questionnaires answers; most of the questions in the questionnaire, you will have to tick the answer in the box. The tick answers will also either be a yes or no answer or a Strongly agree, Agree, Disagree or Strongly disagree answer.