Audience Awareness

The definition of Audience Awareness: Audience awareness means are the audience aware of  that a particular film, game or something else; is coming out soon.

The image above shows there is a new Star Wars film coming out in the cinemas soon. The people on the internet can read this and then be they will aware that it is coming out. Up the top of the screenshot, it says will there be a Star Wars 7 trailer coming this year. This will let the audience be aware of the first trailer on YouTube.

Another way to get the Audience aware is to, post the trailer of Star Wars Episode 7 on a Star Wars YouTube account, where it has lots of fans that have subscribed to them. This will then show up on the feed for them when they next go on YouTube. If they don't have a YouTube channel then you should send the link of the trailer to ITV, because ITV has a big audience and it is a commercial programme. If you want to get to audience to get them aware, you could try gaming online, for young men.

Consumer Attitudes

Consumer Attitudes: Consumer attitudes has three elements which is a composite: Information that concerns consumer's past behaviour, Cognitive information and affective information. 

If you would want to change a consumer's attitude, you will need to change at least one of the three elements. You can provide evidence to change a current belief to support the change, such as logic and facts.

To get the Consumer Attitudes, you could make Focus Groups, an Audience Panel, Surveys and Questionnaires but with open questions. These are are all Quantitative research ways to get answers. You can get opinions and attitudes from Focus Groups. Open questions on Surveys or Questionnaires online instead of in real life. There are different stages to get different opinions and attitudes, these are:

• Concept
• Post-production
• Development

Consumer Behaviour

The definition of Consumer Behaviour: Consumer Behaviour is a study to groups, or individuals, or an organisation, that talk about product decisions.
Improve products and services, expand knowledge based on marketing, apply market strategies towards positive affect on society. These are the kind of points that the group, the individual, or the organisation would have a decision on; they don't only talk about product decisions, they could talk about characteristics, behaviour, personality and more above.

To get answers you would make an questionnaire. One question could be, 'How much do you watch TV'. Then you make a graph and work out the percentages.

Geodemographics

Geodemographics is a describing in a way to a group of people based where there homes are which is sometimes according to postcodes.
This is a way of describing what a Geodemographic is. A group of people will talk about where they live by putting down their postcode and then it will be shown like the image above. Geodemographic includes Geodemographic classifications for businesses, such as public policy.

Demographics

The definition of Demographics: Demographics is describing in a way to a group of people and the group talks about factors such as gender, age and social classes.
The number of classifications can be used to help them to describe what a media audience is. Researchers talk about how an audience can be classified, so they talk about Audience Demographics. This is according to a big range of personal factors, such as ethnicity, age and more.

Purposes of Research Presentation

Purposes of Research

Audience Research

The definition of Audience Research: Audience Research is research that is conducted into the audience of a particular media product, such as a radio or television programme or particular network. As part of this research, information is gathered and analysed to the audience. Audience Research is all about investigating, what a type of audience particularly thinks about products.

Media products target audience but only the right audience. They communicate with them and share with them as the media industry becomes fragmented. It is important to know who your target audience is, so you know what products to make and how to make them, so that you are satisfying that your audiences needs, wants, tastes and preferences. They will also make sure that the audience members are aware of a particular service or a particular media product.

The definition of Consumer Behaviour: Consumer Behaviour is a study to groups, or individuals, or an organisation.

Market Research

The definition of Market Research: Market Research involves gathering and analysis of information, which is about the market and how it must compete for a share of the audience and for revenue.

Product Market: The marketplace that is made by media is highly competitive. Media producers often undertake market research that is detailed, and sometimes they contract third parties to do the research for them. They also research into their target market. Media Producers are very interested in what the media marketplace looks like and also what type of products they have a interest in. Economic factors is very interesting to media producers, which are within the market and what is available.

Production Research

The definition of Production Research: Production Research is analysis of information for production and content from a media product.

If the research for the audience is good and goes well and if the marketplace analysis is favorable, Media company’s might decide to get a new product into the market and launch it. Production research is needed to: gather material and provide any content to allow media company’s to develop new products; they will also need to research how commercially viable it is to make a product for media company’s; they will need to investigate the personnel that is available followed by investigating the technology, they would have to check out a recording that is suitable followed by production locations and they will have to research and plan production, so then they can make sure that everything goes to plan in the post-production stages. 

Ratings

The Definition of Ratings: Ratings means how good is it? So if it was about a film and the ratings has out of 5 stars. The people will do a audit and check what the people in public have rated the film. Then the biggest rating will be have the top rating on the website, cinema or TV.

Up above is a website called: "CINEMABLEND". It shows names of movies and the ratings that people in the public have chosen to rate out of 5 stars. It is also shows the release date of the films to let the people know when the movie is released to see, because people on this website will view these ratings to show that this movie worth watching or just a movie that is alright.

Audio Material

The Definition of Audio Material: A Audio Material is a sound that was made and then stored online or CD.

Up above is a screenshot of a website called Freesound. On this website you can find sounds that people have made for people to download and use it as sound effects for a clip that their making. But it can be a particular sound; if you search in the search box on the website, "Helicopter sound", it will search up Helicopter sounds that you can download and use.  

CD Rom Databases

The Definition of CD Rom: CD Rom is a disc that is a read only memory device for only a computer system.


Above is a image of completely different types of CD Rom Databases. Some photos could be found in Photo Libraries. Background CD's will be all about backgrounds for clips and more. Food CD's will be about good looking food and very tasty food. Medical CD's will be about Doctors, Nurses and the equipment that Doctors use. Multi-Subject CD's will be lots of stylish images of clothing, collections and fascinating designed themes. Then you have all these other amazing CD's that people get and that were made on computer.

Searching Internet Forums

If you want to search up a internet forum, you can access one by searching up via the internet. The information on most forums that you can find, are very useful.

Examples of a Searching Internet Forums: Google and Yahoo.


Google: Google is very well known, in fact Google is the most well known search engine. It is very easy to use this search engine and very good at searching the search that you are looking for. Google also has its own explorer called, "Google Chrome".





Yahoo: Yahoo is also very known, but not as used more than Google. It is a search engine where you can create an account. Making an account on Yahoo will then save your history to make sites you go on easier to go on. It also lets you ask questions that are individual.

Worldwide Web

The definition of Worldwide Web - The Worldwide Web is research that is available to the public for free. However if they want some kind of specific information, they need to pay or make an account. The Worldwide Web is also a system of documents that can be accessed by the internet, it has links, images, texts, videos and others such as hyperlinks. The type of information that they use is, Secondary Research, which is one of the four types of research.

Another example of a Worldwide web: a worldwide web has internet servers powered by a system and the system supports documents of information.

Photo Libraries

The definition of a Photo Library - A Photo Library is quite similar than a normal Library, except in a normal Library there is books but in a Photo Library there is images and photos not books.

I got this page from the website, http://www.sciencephoto.com/channel/image/environment. It shows the most fascinating photos of the world and photos about the Environment. These types of photos will be in Photo Libraries in the Environment section. Below the pictures, there is images of Earth from a satellite.

Here are some astonishing images of the Earth from a satellite. All these images will be together in one section in Photo Libraries, because all of these images are pictures of the Earth from a Satellite.  

  

Film Archives

The definition of Film Archives - A film archive is whole list of films, which can be from different years e.g. the 90's or 80's.

This website i found is about Film Archives from the 30's, to the 80's and the 10 rare films. The top bit of the page is a video http://filmarchives.org.uk/archive-films-hit-the-big-screen/ here is the link of this page so the video is free to watch. This website shows that 10 films from London's screen archives, have made there big screen debut this month in a compilation programme, which is called, "Seven Streets".



Here is a list of films from the 90's..


...and here is a list of films in 2000's. It shows collections of films and films that switch to chronological view.

Newspapers

The definition of a newspaper - A newspaper is printed paper which usually issued daily or weekly news. It is a sheet filled with news, which is important for the public to read and learn.

These two links on the picture are Newspapers, it shows what has been happening in the world. These two links are the most important and the most popular newspaper that people have read. The 1st Newspaper is mail online, it shows a page about the "red carpet in London premiere". This will be important for people that live in London and even people that live in Surrey and more. The 2nd Newspaper is just the news but in a Newspaper. It tells people about the police launch inquiry into Tory peer. This will be important for the people in England because this is about policeman in England.

Periodicals

Definition of a Periodical - A Periodical is a Magazine or a Newspaper that gets published at regular intervals.

This picture up above is examples of Magazines and Newspapers. An example of a Periodical Newspaper: if someone famous has died or something really big for the public to know then it will be published immediately. An example of a Periodical Magazine: if a new game, series or a movie gets released there will be a magazine about the topic and what it is about.

Directories

The Definition of Directories: Directories is a website or a book listing organisations or people's details, such as: names, addresses and telephone numbers.

Here I have found some Directories, which are: Media Lawyers, Content Technology, Freelance Journalist and Training and Journalism Education. All of these Directories has all got to do with media and they also help people who make referenced based books to get the research, this is because Directories deal with Secondary research.

Reference-Based Books

A Referenced Book is a book containing useful facts or organized information about a Based Book with a whole story in it. This big book above is called, "2014", which is a real book that has a story a campaign about the whole thing. Then there is a small book called, "Ugly's Electrical Book". It has the most important details and facts in the "2014" book. Here are some examples of a Referenced book: dictionary, handbook and directory.

Books/Journals

Books are Secondary Research, which is one of the Four Types of Research. It tells you story's about something fake or something true. You can find books in a Library and borough one or you can buy one online and it is yours forever. You can also research books and make drafts about them or a write up about the whole story.



Journals are also Secondary Research. Journals are like a Newspaper that deals with a particular subject or professional activity. They are similar to diary's, except diary's are usually what Kids or Teenagers write in, it is not a particular subject.

The difference between a Book and a Journal, is that a Book tells you the whole Story about the topic, but a Journal tells the people about a true topic, like a Magazine or Newspaper.

Discussion

Responses to Advertising Campaigns

http://journals.ama.org/doi/abs/10.1509/jmkr.44.4.671



The response I have done for an Advertising Campaign, is "The Impact of Regulatory Focus on Adolescents' Response to Anti-smoking Advertising Campaigns". This link up above is about this Campaign. It is Journal about the responses of Anti-smoking and the impact of it. 

Responses to News Coverage

http://www.bbc.co.uk/complaints/complaint/bbcnewsroyalbabycoverage/

People in this world think and complain about the royal baby. The reasons are that they feel that there has been too much coverage of the story. BBC news then responded the coverage of the whole story about the royal baby. The link I have put on is the website of BBC, there is information about complaints and BBC responding to that complaint.

Attitudes to Media Products

http://www.brandrepublic.com/research/1060475/viewers-attitudes-product-placement/

This is a website that is about people having issues with their media products. The issues would be that apps like Facebook and YouTube have errors of opening them, or maybe a TV, Phone and DVD player has something wrong with it. There are other issues that people start attitudes with, but those are the main reasons why.

Fanzine Website

This is a Fanzine Website about Football, it was made by people who is a big fan of football and it is also made for people who enjoy Football. So this Fanzine will be about matches, goals and players on teams. It will also show news about managers, about players leaving teams and the date of matches.

Game Review

This game review is about a game called GTA5 (Grand Theft Auto 5), it shows the gameplay to fans on YouTube, to get a good look of the game. The Woman talking in the background is telling the fans, the main characters that you can play as and the abilities they have in the game. Each character is different in their own way, so many fans would only prefer playing with one character. Not only it shows you the gameplay and the characters, but it also tells you the story of the game for each character.

Game Review Video

Hit From A Website Video 1

Programme Ratings

Programme Ratings

BBC1

Sep 14

		Thousands of viewers
1	THE GREAT BRITISH BAKE OFF (Wed 17 Sep 2014, 2001)	10,277
2	THE GREAT BRITISH BAKE OFF (Wed 10 Sep 2014, 2001)	10,128
3	THE GREAT BRITISH BAKE OFF (Wed 03 Sep 2014, 2000)	9,954
4	STRICTLY COME DANCING (Sat 27 Sep 2014, 1859)	9,404
5	STRICTLY COME DANCING (Sun 07 Sep 2014, 1959)	9,156
6	THE GREAT BRITISH BAKE OFF (Wed 24 Sep 2014, 2002)	9,023
7	STRICTLY COME DANCING (Fri 26 Sep 2014, 2100)	8,208
8	EASTENDERS (Tue 16 Sep 2014, 1929)	7,402
9	EASTENDERS (Mon 01 Sep 2014, 2000)	7,298
10	DOCTOR WHO (Sat 06 Sep 2014, 1932)	7,277

Here is a table of Programme ratings, that ABC (Audit Bureau of Circulations) also checks. It shows channels on BBC1, that has the most views, it shows what exact date it was made at the start and it shows what year and month it was showing on BBC1.. These ratings are Quantitative research, which is one of the four types of research. The Great British Bake Off is more popular than any other Programme in the list, because it is at the top, meaning it has the most views.

Readership Circulation

Readership Circulation

Now here is an example of a Newspaper Circulation Figure. So this is data of Newspaper figures from the Audit Bureau of Circulations. This here is Quantitative Research and also any type of circulation figures, is all Quantitative research. These circulation figures are very important to clients and are very important to the ABC. Many copies are being updated per day.



Royalty Payments

Why is the debate about royalty payments an on going issue?

A solo singer called Thom Yorke, is complaining about how new artists can not make a living, because they don't get paid enough money. This made Thom Yorke swear about it making him angry. He wanted to change the payment that the new artists gets paid, but he couldn't do it, even if its a way of supporting new artists work.

Reference - I got this information by researching on a website newspaper called: TheGuardian.

http://www.theguardian.com/technology/2013/jul/15/thom-yorke-spotify-twitter

This is the website link that I got this information from. So a reason why its a debate about royalty payments are an on going issue, is because that the new media artists don't get paid enough.

  

Audit Bureau of Circulations

Audit Bureau of Circulations

Who are       they? and what they do?

The Audit Bureau of Circulations (ABC) was founded on 14 October 1931 by the Independent Schools' Bursars Association (ISBA)  to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.

The ABC has two roles:

-They bring the industry together to agree measurement and process Reporting Standards that define what counts and determine best practice. Reporting Standards are constantly evolving to keep pace with industry developments.

-They offer independent audit and compliance services, delivering certification which verifies that data and processes meet industry Reporting Standards.

What kind of data does the agency gather and what kind of information do they have available about different media products?

The data that the agency gathers is mainly information that has to do with media. They get the data and check it; so they make sure that the data they gather is 100% checked. So what they do is, they go in to a client and collect some data and then do a Audit; to make sure that the data is, what it is. An example of some data that they check is: The National Newspaper Certification and they verify  monthly circulation data. They also verify web traffic for many titles in the sector.

What sorts of clients do they gather data for?

This agency gathers market confidence by delivering a valued stamp of trust across the media world. Their data is used and gathered by a wide range of decision makers, these are
- Media Owners
- Media Agencies
- Advertisers
- Right Owners
- Investors
- Management

They represent the differing interests of the media industry and meet regularly to agree new standards for industry data.

Why is the data important to the client?

The ABC's certification is important to the client, because if the data is wrong, then that bit of data is useless. If the data is wrong, it will be bad for their reputation. That's why clients pay the ABC to check that data and correct it.

Example: Here is a Newspaper circulation, that shows you useful information. But if the client has put down too much information, then it will be easy to make mistakes. So the higher the information, the higher it is to make mistakes. That's why the ABC usually deals with large variety of information.
  .

What methods does the agency use?

• They bring there industry together to agree measurement and process Reporting Standards that define what counts and determine best practice. Reporting Standards are constantly evolving to keep pace with industry developments.

What form does the data take?

Media Research Organisations

Media Research Organisations for the Audit Bureau of Circulations

 

 

This website is and organisation research about the internet and is owned by the Media Industry. So this is obvious because it gives people research about new internet. The Audit Bureau of Circulations (ABC) verifies and reports on media performances.This agency gathers supportive internet data and also gathers protection and privacy policy for internet users. So they try to protect people that use the internet, by putting up more privacy settings. The clients that this agency work on, is the Associate Scheme. This client involves testing the company’s specific product or service, and issuing a certificate upon successful completion of an accreditation process. They concentrate on this client, because it is all to do with the media industry and it is about the internet.