Psychographics

Psychographics definition: It's a way of describing a group full of people that are based on their opinions, their attitudes and any other sort of information they give out. Psychographics can be really important to media producers and advertisers with new products or anything else. The people that are in the group should be interested in media products and have an opinion on them.

I did this asking a group for their opinions on my music video. I first showed them the whole music video and then asking them questions, such as "Can you tell the theme in this music video, if you can explain what it is and how it is?".