The Qualification BTEC Level 3 National in Creative Media Production (Television and Film)
The Four Types of Research:
Quantitative Research- Research based on measurable facts and information that can be counted, producing numerical and statistical data. Quantitative Research produces data and information that is measurable and quantifiable and includes programme ratings. For example, Box Office figures. Box Office figures is data about movies for people. It tells people when movies are going to come out on box office.
In the Audit Bureau of Circulations presentation below, is a great example of Quantitative research, because they deal with Circulation figures. However the ABC deals with the most highest circulation figures over all the reading materials.
In the Audit Bureau of Circulations presentation below, is a great example of Quantitative research, because they deal with Circulation figures. However the ABC deals with the most highest circulation figures over all the reading materials.
Now here is an example of a Newspaper Circulation Figure. So this is data of Newspaper figures from the Audit Bureau of Circulations. This here is Quantitative Research and also any type of circulation figures, is all Quantitative research.
These circulation figures are very important to clients and are very important to the ABC. Many copies are being updated per day.
BBC1
Sep 14
Here is a table of Programme ratings, that ABC also checks. It shows channels on BBC1 that has the most views on.
Qualitative Research- Research based opinions, attitudes and preferences rather than hard facts and figures. It produces information on people's opinions, views and preferences about something. Qualitative data is important to the media industry as it is used to find out what individuals and groups think and feel about a particular media product such as a new computer game, television programme or film.
Primary Research- Original research to obtain new information using such techniques as interviews, questionnaires and focus groups. Primary research means using your own ideas or research that you created. You can also get research from somewhere to give you ideas and opinions. One of the best ways to get ideas for your topic, would be too look at a persons work, that got a good grade in your topic. But put it in your own words.
Secondary Research- Research using existing information that has already been gathered by other people or organisations. A example for a Secondary Research, would be a person doing a essay on a movie. To do that he will need to research on the internet or a book of the movie. You can also get research on the internet, but use websites that look professional. A example of a bad website, would be Wikipedia, because on Wikipedia people can make a account on it and edit anything. Which will probably not be very useful information for a topic your researching on.
1 comment:
Definitions of both types and methods of research provided are detailed and well explained, and they would fit well into the specified context of a media textbook. The only problem here is that the openings of both definitions have been copied ad verbatim from the Unit 3 Booklet. It is very important that all information is paraphrased. If information is not put into our own words, our understanding of that information is not being demonstrated. The accounts of primary and secondary research methods are more effectively delivered. A useful example of box office figures is given which effectively illustrates quantitative research. An illustrative example of qualitative research would also be useful. Be careful about denigrating Wikipedia too much. There is a lot of good scholarship included there. The key is to be judicious and selective. The title of the post should be something along the lines of "Defining Key Terms”. At the beginning, types and methods of research need to be more effectively differentiated. “Types” of research refers to quantitative and qualitative; “methods” of research refers to primary and secondary.
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