Improve products and services, expand knowledge based on marketing, apply market strategies towards positive affect on society. These are the kind of points that the group, the individual, or the organisation would have a decision on; they don't only talk about product decisions, they could talk about characteristics, behaviour, personality and more above.
To get answers you would make an questionnaire. One question could be, 'How much do you watch TV'. Then you make a graph and work out the percentages.
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