Purposes of Research

Audience Research

The definition of Audience Research: Audience Research is research that is conducted into the audience of a particular media product, such as a radio or television programme or particular network. As part of this research, information is gathered and analysed to the audience. Audience Research is all about investigating, what a type of audience particularly thinks about products.

Media products target audience but only the right audience. They communicate with them and share with them as the media industry becomes fragmented. It is important to know who your target audience is, so you know what products to make and how to make them, so that you are satisfying that your audiences needs, wants, tastes and preferences. They will also make sure that the audience members are aware of a particular service or a particular media product.

The definition of Consumer Behaviour: Consumer Behaviour is a study to groups, or individuals, or an organisation.

Market Research

The definition of Market Research: Market Research involves gathering and analysis of information, which is about the market and how it must compete for a share of the audience and for revenue.

Product Market: The marketplace that is made by media is highly competitive. Media producers often undertake market research that is detailed, and sometimes they contract third parties to do the research for them. They also research into their target market. Media Producers are very interested in what the media marketplace looks like and also what type of products they have a interest in. Economic factors is very interesting to media producers, which are within the market and what is available.

Production Research

The definition of Production Research: Production Research is analysis of information for production and content from a media product.

If the research for the audience is good and goes well and if the marketplace analysis is favorable, Media company’s might decide to get a new product into the market and launch it. Production research is needed to: gather material and provide any content to allow media company’s to develop new products; they will also need to research how commercially viable it is to make a product for media company’s; they will need to investigate the personnel that is available followed by investigating the technology, they would have to check out a recording that is suitable followed by production locations and they will have to research and plan production, so then they can make sure that everything goes to plan in the post-production stages.